A Spoonful of Love | from TalentSoup
Let's have a quick chat about what we think is important and why TalentSoup exists. Well, okay, a long chat...
Our Talent Community and Commerce
The industry we are in has long been noted as a challenging place to work, especially for models and actors. Talent are hungry for success, or fame, or whatever, and there seems to be no end to the number of people and organizations out there that will take advantage of that desire.
We set out to do something different, to serve our talent instead of exploiting them. We believe in "Face Value", the value of every person we come in contact with, simply because they are worth it.
TalentSoup loves, respects and serves our talent. Sounds kind of sappy but it's true.
So what about Commerce? At the end of the day, TalentSoup exists to grow as a business. We would not be growing like we are without great Talent on one hand but just as important, Clients writing checks on the other hand. So we focus on making our Clients as happy as our Talent. Simply put, TalentSoup is designed to make finding and booking Talent as perfect a process as possible. Fast and easy with a great selection talent and options based on budgets.
Clients want to be served too and they are gobbling up bowls of TalentSoup!
That's Cute. Now Let's Talk Facts
Okay, the rubber meets the road here:
How does this whole thing work?
Here is what TalentSoup does; Our Clients come to us with a Talent need and using our cool technology to search the Talent community, we fulfill it. New advertising requires new images, or video, and the most effective ads have people in them (who knew?). So, TalentSoup is fast becoming the best resource out there to find a great selection of Talent quickly and easily.
Talent
Who is this "talent"? Well, it's you and me, and your neighbor. Some of our Talent are professional models (free agents and models with agencies alike), actors, real people, kids, grandmas, truckers and lawyers. TalentSoup is built on faces. Yes, some faces get booked more than others but we see again and again that all faces have value.
Talent sign up and get in the community, we do the rest. Always free, no strings attached. Come and go as you like.
Clients
Funny thing about our Clients: they keep coming back to TalentSoup for all of their Talent needs. Fashion models? Yep. Lifestyle models? Comedians? Kids? Hand models? Actors? Balding guys with freckles (our founder)? Everyday folks with zero experience who are a bit shy? Yes, to all of those. Our Clients love our variety and level of service.
Client's want professionalism, speed, selection and flexibility. TalentSoup satisfies again and again.
Money
That got your attention! Yes, TalentSoup has to make money. What's great is that if we are, so are our Talent and Clients!
So how do we make money?
We bill our Clients a fee to help them find the Talent they need. Simple really. What is unique is we determine what our Talent cost. We have a good handle on the market value of talent and while we set the rate, our Talent can always reject a project because it's just not right for them. Once the Client agrees to the cost, then we bill the Client a percentage of what the Talent makes (usually 20%) after the booking. The key is, our Talent keep 100% of their fee. We have never, and will never, bill the Talent for booking a job through us.
Old Way, New Way, and the New, New Way
The old way was created around 1935 in New York, NY. Department stores got this great idea of using pretty women to model clothing in their stores. The modeling business was born.
The new way started about the time the internet really took off. Use technology to show "brochures", aka. Comp Cards, to anyone that drops by your site.
We think of TalentSoup as the next step, the new, new way (sounds funny).
Build a community of Talent around the idea that we should be trustworthy, help them make money from their desire to be in advertising and visual media, all while being a great resources for our Clients.
Amazingly, modeling agencies get their models in the Soup every week. We are finding great agencies that think like we do and we sign them up. The New New Way is rapidly becoming The Way to serve up Talent to the Advertising and Visual Media industry.
Simple. So here's TalentSoup and there you are.
So what's next for you?
If you want to get in front of the camera, Sign Up.
If you need someone in front of the camera, Call Us.
We think one of your best options is to get in the Soup. Let's get cooking.
