Your Talent Chefs blogging about insider info and guidance, current castings and bookings (only those made public), tips on improving your booking chances and how to use your Webcomp portfolio as a virtual agent to land more work. Get yourself in the Soup!

Talent Brand - Blazing New Trails While Backtracking A Bit

Tuesday August 24, 2010 by Chef

The great thing about pioneering, and blazing new trails (as a trend-setting company) through the wilderness (of the old, broken talent industry), is that if you notice your path is proving to be a bumpy path, you can always backtrack a bit, turn slightly and make a new path through the jungle.

In the case of Talent Brand, we recognized over the last week the road is not as smooth for our talent as we'd planned, so we are going to back track a bit and go around the bumpy parts.

In other words, I did a pretty poor job of explaining Brand and choosing terms that were truly reflective of our incredible talent. I just missed the mark and I hope you’ll forgive me. Before I explain further, a few things that Talent Brand is not-

• It’s not a money grab by TalentSoup
• It’s not a copy cat service (no other company offers this)
• It’s not excluding anyone that chooses NOT to pay for a Brand upgrade

Talent Brand, as a strategy, is solid, effective and feedback from clients suggests it will be a huge hit in the long term. Where I failed, was in describing how Brand worked, why it's important, and the terminology I chose to describe Brand to you, our talent.

Over the next few days, we'll start updating the site with improved language, better descriptions, and better terminology that is more reflective of the amazing mix of talent in the Soup, even those that choose to stay with us under the free account.

So look for some subtle changes over the next week and an email from me once we are done. We are honored to have such amazing talent in our marketplace and are dedicated to putting you to work. Thanks for baring with us as we blaze new paths together.

Rad